Mala the Brand is a Canadian candle brand known for it's minimalist aesthetic and eco-friendly, hand-poured soy candles.

As Mala’s in-house designer, I created social content, packaging, email campaigns, ad creatives, and launch visuals. I now support the brand as a freelance designer, focusing on social media, email design, and packaging.

When

Current (Freelance)

What

Packaging

Social Media

Email

Ads

Print

Links

Website ↗

Instagram ↗

Packaging

I designed product packaging for Mala's core line, seasonal releases, and limited edition collections — featured in major North American retailers including Indigo, Holt Renfrew, Whole Foods, Urban Outfitters, Anthropologie, Macy's, and more.

My packaging work at Mala spanned a wide range of products, including match boxes, gift boxes, advent calendars, custom labels, all designed to stay true to the brand's identity while elevating the customer's unboxing experience.

I also collaborated with brands such as Sesame Street, Lane Crawford, Benefit Cosmetics Canada ↗, Glow Recipe ↗, The Jilly Box by Jillian Harris ↗, and more to create custom co-branded packaging for exclusive launches and partnerships.

Love notes from the community

Social Media Posts & Stories

Email Flow/Campaign Designs

Designed email flows and campaigns to align with the brand's visual identity and ensure overall brand consistency.


Created in Figma and built in Klaviyo, the emails featured targeted calls to action that boosted user engagement and optimized conversion rates.


More emails can be viewed here ↗.

Ads

Designed evergreen, product, sale, and lead generation ads for Facebook, Google, and Instagram.

Print Design

Designed customer cards, signages, posters, brochures, sticker sheets, roll-up banners for collection launches, events, and tradeshows.